Cooper & Barr

Clear Vision Ahead

Photo of the Remarkables mountain range in Queenstown, New Zealand.

CONTINUING to invest in its services and offering, we have recently opened a new practice in Sedgefield alongside undergoing a successful rebranding of our business.

Bringing our total number up-to three, with practices already in Stokesley and Coulby Newham, we chose to expand after identifying a need for a local opticians in the County Durham area and felt that the progression would be a natural expansion for us.

Work carried out at the new Cooper & Barr practice in Sedgefield includes a fresh frontage, retro mid-century feel interior and signage displaying our new strapline 'Daring Vision since 1925.'

This strap line encapsulates the new brand direction, without dismissing any of the heritage. From the in-depth approach of the clinical staff, to the carefully curated range of exclusive frames.

We are proud to give a little extra care to customers, to look a little deeper at fashion for those who see the value as more than just the price.

“As an independent family-run company, which has been running for almost 90 years, you have to compete in the optometry business against the big High Street names and move with the times” said Nicola Cooper-Heenan, co-owner of Cooper & Barr.

“We have continuously invested in state-of-the-art equipment as well as the best staff and now we have recognised that the look of our practices needs to better reflect the contemporary industry we work in.”

Located at 10 Sedgefield High Street, the refurbishment included completely stripping out the former shop fit replacing with new wall displays, flooring, electrics, light fittings and furniture.

The refurbishment also saw us adding new optometry equipment including bringing specialist Optomap Retinal Imaging to the Sedgefield area.

Alongside the refit and rebrand, we have also revamped our marketing literature, social media pages and we are embarking on a 12-month marketing plan.

Expanding our professional cover, our new Sedgefield practice has employed a full-time qualified Dispensing Optician alongside two new optometrists to ensure their new customers get the best service possible.

Cooper & Barr also have plans for an apprenticeship role which would eventually lead to full-time employment.

“We have expansion and improvement in our sights and a clear vision of growth – our plan is to invest in new practices, increase staff, keep up-to-date with all the latest technology and further grow Cooper & Barr.”

“It's a really exciting time for the business – we are just a few months away from our 90th anniversary and we look forward to taking the company into its ninth decade,” added Nicola.

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